2 Years Later, Hello Kitty x Junji Ito Is Officially Back With Twisted New Collaboration

For most brands, pairing a cute mascot with a horror icon would seem impossible. Yet Sanrio and legendary manga creator Junji Ito have once again proven that opposites can attract. Two years after their previous collaboration captured the attention of anime, manga, and collectible fans alike, Hello Kitty is returning to Junji Ito’s unsettling world with a brand-new release that may be the strangest crossover of the summer.